Which modern role encompasses managing a company's public image on social media?

The role that best encompasses managing a company's public image on social media is the Brand Manager. A Brand Manager is responsible for creating and maintaining a positive perception of a company and its products or services among the public. This includes developing strategies for how the brand is represented across various platforms, including social media.

In today's digital landscape, social media plays a crucial role in shaping public opinion and can significantly influence a brand's reputation. Brand Managers utilize social media to communicate with customers, address concerns, promote brand values, and engage with the audience in a way that aligns with the overall marketing strategy.

The other roles listed, while important in their own right, do not focus primarily on managing public image through social platforms. Recruiters and Talent Acquisition Specialists are mainly concerned with finding and attracting talent for the company, often through networking and relationship-building, but not specifically focused on public perception. Human Resource Specialists handle employee-related functions, compliance, and organizational culture rather than outward-facing brand management. Therefore, the unique responsibilities of a Brand Manager make it the correct choice for this question.