What should the body of an email primarily focus on?

The focus of the body of an email in the context of candidate communications should primarily be on encouraging candidates to schedule a phone call. This approach fosters engagement and sets a clear next step for the interaction. Inviting candidates to discuss further in a phone call creates an opportunity for a more personal connection, allowing both parties to exchange information and clarify expectations in real-time. It emphasizes the importance of direct communication and shows the candidate that their application or inquiry is valued.

While detailed job descriptions can be important, they are generally better suited for job postings rather than initial email communications. Providing a brief overview of the company is useful but should supplement the main purpose of the email, rather than serve as its primary focus. Similarly, in-depth salary discussions are more appropriate for later stages in the hiring process after initial interest has been established. Thus, prompting a phone call is the most effective and engaging way to move the conversation forward with candidates.