What is the best strategy for scheduling a phone call with potential candidates?

Highlighting what candidates want is the best strategy for scheduling a phone call with potential candidates because it positions the conversation as mutually beneficial and respects the candidate's interests and needs. By recognizing and emphasizing what candidates are looking for in their next job opportunity—such as growth potential, work-life balance, company culture, or specific job responsibilities—you create an engaging environment that encourages them to respond positively to your outreach.

This approach can make the candidates feel valued and understood, increasing the likelihood of them being receptive to the call and more engaged in the conversation. When candidates see that their preferences and aspirations are being acknowledged, it fosters a more positive impression of the organization and builds rapport right from the beginning of the interaction.

In contrast, only scheduling if candidates ask might limit the outreach and could suggest a lack of initiative from the recruiter’s side, which may not reflect well on the company. Using a generic message could lead to disinterest, as it does not personalize the interaction, nor does it address the potential candidates’ unique circumstances or aspirations. Lastly, focusing solely on company needs first can alienate candidates who are looking for alignment with their personal goals and values, potentially making them less likely to accept the invitation for a conversation.