What does "following their digital footprint" involve?

Following someone's digital footprint involves the practice of tracing the online presence and activities of an individual through various digital channels. This includes examining their social media activity, professional profiles, and other online interactions to gain insights about them.

Searching for their name on platforms like LinkedIn or Facebook is essential because these sites are commonly used for professional networking and personal interaction. LinkedIn, for example, can provide information on a person's work history, skills, endorsements, and professional connections, offering a comprehensive view of their career trajectory and expertise. Facebook might reveal personal attributes and community engagements that can further illuminate aspects of someone's personality and interests.

This approach allows for a deeper understanding of how individuals present themselves in digital spaces, as well as how they connect with others in a professional or social context. This information can be particularly valuable when establishing contacts or understanding someone's background better when networking or seeking referrals.